Shift Happens

Shift happens. There have been four economies in the history of the world – hunting and gathering, the Agricultural Age, the Industrial Age, and the current economy (shall we call it the Tech Age?) When examining the lifecycle of each of these periods, the thing that...

Nurturing Sales

B2B sales and marketing is in the midst of a seismic shift. The engagement mechanism that has been used over the course of time is not as well received in the new landscape. Consider the research that shows today’s business buyers do not contact suppliers directly...

Your Story

Experience matters. I don’t mean chronological age type of stuff and I am definitely not referring to the kind that you get from a YouTube video or a Google search. I mean that real experience matters; the kind that you can smell, touch, taste, and see. I’m...

Safe & Secure: The B2B Buying Process

I’ve always hated shopping. But when I wanted to buy a couple of shirts for an upcoming trip recently, I decided to walk into a retail store. Within seconds, an employee pounced on me and asked if I needed any help. While I had already filtered myself to the...