Following several brainstorming sessions, we collaboratively determined the best way to achieve CSA’s goals was through visual storytelling. Our research demonstrated that using content in the higher education environment would be less intrusive and more compelling by allowing school business leaders to self discover CSA. Our goal: build trust and a few meaningful relationships while also supporting the field sales team at CSA.
The cornerstone of our work is a quarterly magazine with stories about what matters to higher education leaders. The content does not focus on CSA or product solutions. Rather, the largest issues and hottest trends affecting the reader are at the forefront. With corresponding digital assets (website, email, web content), we wanted to touch the readers and create new connections.