Inspiring the Ultimate Eye Doctor Community
The leadership at IDOC was interested in using content to engage with their community, but they had concerns about the value of the channels. They have discovered that social networks were not necessarily where ODs were spending time and they wanted something that would have some staying power.
We proposed a quarterly magazine, appropriately named The Quarterly, to both IDOC and their vendor partners. The idea was to use organic content and native advertising in the form of spotlights to enlighten and update the members on vendor solutions.