Specifying Substrates as
Part of the Design
The executive team at Convertible Solutions is very progressive in its thinking. Their products reflect that thought process but they wanted to be more innovative with regards to connecting with the market. They had to utilize a new connection device and it was clear that a robust content platform was in order.
We mocked up some ideas and a recipe that would resonate with creatives minds and consulted with their sales team to fine-tune the program and get their buy-in. Sales and marketing—specifically in a content program—need to be in lockstep. We wanted the sales team to help in sourcing interviews and the delivery of the end product. The resulting program, Paperbilities, has received overwhelming support and lead to amazing new collaborative efforts. It includes a quarterly magazine, a monthly email and a dedicated website.