Staying Relevant

In their highly regarded bestseller, “The Effortless Experience: Conquering the New Battleground for Customer Loyalty,” Rick DeLisi and Nick Toman emphasize that loyalty has much more to do with how well a company delivers on its basic promises than on how dazzling its service experience might be. More than wanting to be “wowed,” customers want […]

Trust Building

One of Lisa Buehler’s favorite examples of engaging a specific demographic and fostering trust through print was the award-winning “Free the Taco” campaign Allegra Marketing Print Mail did for El Jefe’s Taqueria in Pallantine, Illinois. The campaign’s objective was to attract university students to the restaurant’s campus locations by offering a free taco voucher. To achieve this, the Allegra team utilized AI technology to create a cartoon taco character, complete with a sombrero and mustache. The engaging characater—which appeared on postcards, digital ads, a landing page and a 10-second video—instantly connected with the student demographic.

The Waves of Change

In “Doing Agile Right: Transformation Without Chaos,” Darrell Rigby, Sarah Elk and Steve Berez challenge the misconception that agility is a one-size-fits-all solution or a quick fix. Instead, they present agile as a tool of balance—a means to foster innovation without unraveling the operational efficiencies businesses depend on. The print industry, like so many others, […]

Fear Unplugged

In the dynamic landscape of today’s business world, change is inevitable. But fear is one of the biggest obstacles to creating positive change.

A Sweet Surprise

Catherine Howell loves the calendars Tru Art Color Graphics creates each year. And she is not just saying that because the award-winning, full-service commercial printing company makes them. It is because the calendars are an ideal blend between useful and memorable—an old-fashioned ode to practicality and lasting value. In a time where people are clicking […]