STORIES

Mark's Blog

Talk Time

Talk Time

I have talked to countless B2B organizations over the years and one of the most common things I’m asked is where to find the best

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Commoditizing Innovation

Commoditizing Innovation

If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part of our daily commerce. And we have seen Uber build a new trusted mode of transportation.

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Depth

Depth

I was recently told to “hone” my marketing pitch on custom publishing. To be specific, the person said it seemed like I had a vision in my head but that I really needed it to be more concise. I thanked him for the feedback and then took some time to think about the suggestion.

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Story As Strategy

Story as Strategy

Oftentimes, we confuse strategy and tactics. A strategy is a plan for achieving your objectives. It’s all about the big picture, mapping the path and setting the tone for your journey.

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Bromance

Bromance

I have met guys who have told a joke at a party and I knew it was “like” at first sight. Others bond over a football game or the fact that their wives spend endless hours trying on clothes at the department store. Whatever the circumstance, guys know pretty quickly if they can hang out with one another.

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Dreamers

The Dreamers

Sometimes we have to receive and accept criticism. Whether it’s a performance review from a parent or a coach, feedback can sting. I recall a coach who provided some negative feedback about my kid. I was struck by the way the delivery resonated more than the message.

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Apples and Oranges

Apples and Oranges

Theodore Roosevelt famously said, “Comparison is the thief of joy.” And, as it turns out, there is a bunch of empirical evidence to back that sentiment up. When we compare ourselves to others, we lose focus on what’s important and fail to give ourselves proper credit. Certainly, social comparison is an innate human tendency, and whether it’s the wisest move or not, it’s a big part of the way we determine our own level of happiness.

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Conduit, Inc. | No Shorcuts

No Shortcuts

We won’t allow failure, yet we are failing them. You see, I figure there are countless parents who could not bear the idea of their children getting a poor grade. They sit at the kitchen table and make sure the kid gets all the answers correct or that their project looks professionally done.

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Conduit, Inc. | Say What

Say What?

“You hear me, but you are not listening.” As the words came out of my mouth, I realized that I sounded like some version of my parents. My kids truly were not paying any attention to what I was saying. I received the teenage nods and maybe a grunt of acknowledgment, but I might as well have told them I was headed to Mars.

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Conduit, Inc. | Enjoy The View

Enjoy the View

There was a recent sermon that used driving down Highway 1 in California as an analogy to life. The minister talked about the beauty of the ocean below and the mountains above. He likened it to the concept of soaking up life and living each day to the fullest.

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