Listen Up

As part of efforts to solicit general feedback from sales and other Voice of the Customer (VoC), Bridgette O’Brien, Senior Director of Brand & Content Strategy for CPC (Colder Products Company), conducts an annual Net Promoter Score (NPS) survey that is distributed to all current customers. The feedback offers insights into the brand experience like whether the company is easy to do business with, how customers view their relationship with CPC and what support areas they value.

Conversion Chronicles

Nathan Oakley understands the drill. Every click. Every scroll. Every piece of content you use matters. To tell a story in today’s digitally paced landscape—one where marketers are charged with turning casual visitors into loyal customers and brand ambassadors—is a race. As the marketing manager for furniture designer RJ Living, the daily grind overseeing the brand’s paid and organic marketing, content production, and technical departments must end in the culmination of conversions, a key performance indicator (KPI) that measures the success of the marketing campaign.

Clockwork

Entry Point 1 recently helped a B2B tech company transform its go-to-market approach. By aligning the company’s revenue team around clear customer targets and goals, Entry Point 1 helped cut their launch time in half and significantly exceeded pipeline targets. The way Tim Hillison sees it, the key wasn’t just creating better processes; it was getting product, sales, marketing and customer success moving as one unit toward clearly defined business objectives.

Purposeful Promotions

There was a time when David Heath’s sole mission was to make as much money as possible. But in 2011, while working in New York City, he watched as a homeless man took his shoes off, and wrapped a bandana around one foot and put a plastic bag on the other to stop his depleted boots from rubbing against his skin.

Storytelling Secrets

In helping bring the software platform Nylas’ new brand to life, James Weiss and his Big Drop team set out to focus on the true value of Nylas’ power connectivity and personalization through APIs. The approach would lean into a slate of old-fashioned marketing strategies. Along with creating a more aesthetic look and feel, including […]

Brainstorm to Brandstorm

Driving the messaging behind the scenes, Robin Emiliani and her team were dead set on helping Streamlabs make its mark in the $104 billion creator economy. As the results trickled in, the numbers showed way more than just engagement, including a 50% lift in brand awareness quarter-over-quarter; a 42% jump in display channel attribution; and […]