What an amazing time this has been. Without question, it is one of the most confusing, nerve-racking and frustrating times in modern history. As a result, there has been a never-ending deluge of content around short term tactics like crisis management and home office efficiency. And while it is critical to get things done in the moment, this time should also offer us a chance to reflect and determine what our strategy will be for the future.
The coronavirus storm is wreaking havoc in our lives and confusion abounds. We are all dealing with waves of turmoil in both our businesses and homes as the world goes on lockdown. Social distancing is for our safety, but we cannot let it keep us disengaged. It is more critical than ever to connect with others, listen and gain a shared perspective. We sat down with 5 executives to get their thoughts on what strategic ideas have merit, how to engage with clients and what they miss the most. Our panel includes Ryan Nagdeman, Associate VP of Marketing, Rush University Medical Center; Terry Marks, President, Tmarks Design; Thayer Long, CEO, Association for PRINT Technologies; Justin Ahrens, CEO, Rule29; and Sandy Rabin, Senior Marketing Manager, American College of Surgeons.
Over the past month, there has been an endless deluge of blog posts, video messages and podcasts discussing crisis management due to the COVID-19 pandemic. And while I am just as nervous about this pandemic as most, I have been thinking that there’s a bigger epidemic at play. I wonder if maybe we’ve been off track for a good long while.
My grandfather, a Methodist minister, was a remarkable man. The son of the revolution and missionary in the Philippines, he survived the Great Depression and raised one hell of a daughter—my mother. But those were not the things that defined him. It was his faith and commitment to others that
If companies embrace a resource-centric strategy, business will ultimately stall. You cannot reignite growth by innovating more around those same resources. Sure, it is easy to have your operations team perform exhaustive research around equipment and production. You can even get the executive team to create a brilliant new strategy