If companies embrace a resource-centric strategy, business will ultimately stall. You cannot reignite growth by innovating more around those same resources. Sure, it is easy to have your operations team perform exhaustive research around equipment and production. You can even get the executive team to create a brilliant new strategy
A long time ago I was at a gathering and people started talking about political topics and people I had no clue about. At some point, the seemingly smartest guy in the room looked at me as if to make sure I understood and agreed. I pursed my lips, squinted my eyes and gave him a reassuring nod. I literally had no idea what they were talking about.
In his new book, “Alchemy,” Rory Sutherland states that “the problem that bedevils organizations once they reach a certain size is that narrow, conventional logic is the natural mode of thinking for the risk-averse bureaucrat or executive. There is a simple reason for this: you can never be fired for being logical. If your reasoning is sound and unimaginative, even if you fail, it is unlikely you will attract much blame. It is much easier to be fired for being illogical than it is for being unimaginative. The fatal issue is that logic always gets you to exactly the same place as your competitors.”
We have a choice to make: We can put ourselves in a different perspective or we can stay trapped inside what we understand in our minds. I believe it is time to decide to either transcend our minds and look into things we do not comprehend or narrow our our world down to our own story.
Recently, I was discussing the recession of 2007 with a friend and it stirred up a few emotions for me. It was a pretty painful time for a great many of us. When the underbelly of the banks was exposed we all realized the fraudulent behavior that had existed over time. The scariest thing, at least for me, was the ability of people to turn a deaf ear to potential long-term consequences and continue to focus on their short-term gratification. In fact, the entire recession was based on short-term greed and the unwillingness to commit to the long-term.