I have talked to countless B2B organizations over the years and one of the most common things I’m asked is where to find the best salespeople. They love to share their frustrations with current staff and their inability to sell solutions. They crave the kind of people who can connect
If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part of our daily commerce. And we have seen Uber build a new trusted mode of transportation.
I have met guys who have told a joke at a party and I knew it was “like” at first sight. Others bond over a football game or the fact that their wives spend endless hours trying on clothes at the department store. Whatever the circumstance, guys know pretty quickly if they can hang out with one another.