I had the great pleasure of watching my daughter’s hockey team win the national championship earlier this month. After an amazing year that saw the team win five tournaments, they capped it all off by coming back from a two goal deficit in the the third period to win in overtime. As you can imagine, I am one proud father.
The theme for our CANVAS magazine this year has been centered around the African Impala, which can jump to a height of more than 10 feet and cover a distance of greater than 30 feet. Yet these magnificent creatures can be kept in an enclosure within any zoo with a 3-foot tall wall. Apparently, the animals will not jump if they cannot see where their feet will land.
Why is nobody listening? I have had countless conversations where I know the other party could care less. I have had people look down at their phone or even engage in another conversation as I was speaking. I chalk it up to rude behavior and a general attention span epidemic. But before blaming something else, I may want to look in the mirror.
I have talked to countless B2B organizations over the years and one of the most common things I’m asked is where to find the best salespeople. They love to share their frustrations with current staff and their inability to sell solutions. They crave the kind of people who can connect
If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part of our daily commerce. And we have seen Uber build a new trusted mode of transportation.