STORIES

Narrative connections

Depth
Mark's Blog

Depth

I was recently told to “hone” my marketing pitch on custom publishing. To be specific, the person said it seemed like I had a vision in my head but that I really needed it to be more concise. I thanked him for the feedback and then took some time to think about the suggestion.

Read More »
Story As Strategy
Mark's Blog

Story as Strategy

Oftentimes, we confuse strategy and tactics. A strategy is a plan for achieving your objectives. It’s all about the big picture, mapping the path and setting the tone for your journey.

Read More »
Bromance
Mark's Blog

Bromance

I have met guys who have told a joke at a party and I knew it was “like” at first sight. Others bond over a football game or the fact that their wives spend endless hours trying on clothes at the department store. Whatever the circumstance, guys know pretty quickly if they can hang out with one another.

Read More »
Dreamers
Mark's Blog

The Dreamers

Sometimes we have to receive and accept criticism. Whether it’s a performance review from a parent or a coach, feedback can sting. I recall a coach who provided some negative feedback about my kid. I was struck by the way the delivery resonated more than the message.

Read More »
Apples and Oranges
Mark's Blog

Apples and Oranges

Theodore Roosevelt famously said, “Comparison is the thief of joy.” And, as it turns out, there is a bunch of empirical evidence to back that sentiment up. When we compare ourselves to others, we lose focus on what’s important and fail to give ourselves proper credit. Certainly, social comparison is an innate human tendency, and whether it’s the wisest move or not, it’s a big part of the way we determine our own level of happiness.

Read More »
Conduit, Inc. | No Shorcuts
Mark's Blog

No Shortcuts

We won’t allow failure, yet we are failing them. You see, I figure there are countless parents who could not bear the idea of their children getting a poor grade. They sit at the kitchen table and make sure the kid gets all the answers correct or that their project looks professionally done.

Read More »

Recent stories