Why is nobody listening? I have had countless conversations where I know the other party could care less. I have had people look down at their phone or even engage in another conversation as I was speaking. I chalk it up to rude behavior and a general attention span epidemic. But before blaming something else, I may want to look in the mirror.
I have talked to countless B2B organizations over the years and one of the most common things I’m asked is where to find the best salespeople. They love to share their frustrations with current staff and their inability to sell solutions. They crave the kind of people who can connect
If we attempt to sift through all the noise created by the unrelenting barrage of messaging, we can see there has been a remarkable amount of disruption over the last decade. We have seen Netflix destroy Blockbuster and become a widely embraced platform for entertainment. We have seen Amazon disrupt Walmart and become a part of our daily commerce. And we have seen Uber build a new trusted mode of transportation.