Connect
Helping printers engage marketing minds & transform their brand perception
The Challenge
Today’s print providers offer far more than ink on paper—they deliver strategy, creativity, logistics, and marketing expertise. But for many printers, the challenge was clear: how do you get credit for all that if people still see you as “just the printer?”
In an era where nearly 75% of the B2B buying process is completed before a prospect ever talks to a salesperson, printers needed a new approach. Traditional outbound methods were no longer effective. Buyers were educating themselves—and by the time they reached out, they had already made up their minds. For printers that lacked a clear content and brand strategy, this shift left them on the outside looking in.
A few years ago, a handful of forward-thinking print companies approached us with a bold request: help us connect more meaningfully with marketing decision-makers. Help us build awareness, credibility, and trust—not just as printers, but as strategic marketing partners.
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Approach
From that challenge, the Connect program was born.
Designed exclusively for a select group of geographically separated printers across North America, Connect is a comprehensive, content-driven marketing platform built to elevate print providers in the eyes of brand owners, CMOs, and marketing strategists.
The strategy? Use content to educate, inspire, and resonate with marketing minds—positioning print as part of the modern marketing toolkit. Through interviews, storytelling, and real-world best practices, Connect bridges the gap between what printers offer and what marketers value.
Core elements of the program include:
- Six custom magazines per year, each filled with relevant, organic, marketing-focused content
- Monthly email campaigns to reinforce brand visibility and stay top of mind
- Peer calls and collaboration sessions that allow Connect members to share ideas, tactics, and successes
- A la carte tools like sales presentations, supplemental magazines, and social assets to amplify outreach
- Strict exclusivity by market, ensuring no overlap or competition among Connect members
This isn’t just a content program—it’s a strategic repositioning engine that helps printers enter and influence the marketing conversation long before a prospect is ready to buy.
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Results
The Connect program has delivered measurable value and real impact:
- Dozens of high-quality leads across major North American markets
- New client wins for Connect members
- Industry recognition, including multiple Platinum & Gold Hermes Creative Awards
- Long-term relationships built through authentic storytelling and targeted outreach
- A community of printers that are now seen as strategic marketing partners by their customers
Ready to Learn More?
Connect is more than a content program—it’s a movement. If you’re a printer looking to break through the noise, build brand credibility, and start deeper conversations with marketers, Connect is your platform.
Contact us to learn more about becoming part of this exclusive program. Let’s turn your capabilities into meaningful conversations—and meaningful results.