Print Illustrated
Inspiring innovation across the print industry
The Challenge
As a global leader in print technology, Fujifilm has always been at the forefront of innovation. But even the most respected brands need more than great products—they need a platform to consistently showcase their leadership, connect with the right audience, and spark meaningful industry conversations. Fujifilm recognized the need for a content-driven initiative that could elevate its influence, deepen relationships, and position the company as a trusted partner to the print community.
Read an issue
Approach
Together, we launched Print Illustrated, a quarterly print and digital magazine designed to celebrate innovation and deliver high-value content to commercial print executives. At its core, the magazine shares insights from industry leaders, showcases Fujifilm’s cutting-edge solutions, and offers tactical advice that helps printers navigate a rapidly changing landscape.
Print Illustrated quickly became more than a magazine—it became a platform. With every issue, we digitize key features and publish them to a dedicated Print Illustrated website, ensuring anytime access. Targeted email campaigns deliver these insights directly to industry inboxes, while a robust social media strategy extends Fujifilm’s message to a broader audience.
To drive even deeper engagement, we convene quarterly advisory board meetings with top print leaders to discuss trends, share strategies, and guide future editorial themes. The result is a dynamic, multi-channel initiative that reinforces Fujifilm’s leadership while empowering the community it serves.
Awards
Results
- Over 6,000 industry leaders receive each edition
- Hundreds of interviews with leading print executives—each one a robust sales lead
- Multiple award wins, including the 2024 Platinum Hermes Creative Award
- Led to several brand extensions, including a custom Print Illustrated website
- Established Fujifilm as a thought leader and go-to partner in the print space
Print Illustrated will continue to expand its influence—amplifying Fujifilm’s role in shaping the future of print. Through exceptional content, digital innovation, and continued community building, the program is set to deliver even greater value to both Fujifilm and the industry it champions.