Elevate
Inspiring financial marketers
The Challenge
NextPage, a leader in print and marketing solutions, was seeking a strategic way to deepen relationships with banks and credit unions while positioning itself as a thought leader within the financial marketing space. While their services were strong and their client relationships steady, they needed a way to reach new prospects, spark real conversations, and stand out in a crowded and often conservative industry.
Read an issue
Approach
Recognizing the power of content to connect and convert, NextPage partnered with us to launch Elevate—a custom magazine designed to educate, inspire, and engage forward-thinking financial marketers. The goal? To create a trusted platform that offers valuable business strategy insights, showcases innovative brand leaders, and promotes NextPage’s capabilities in a subtle, sophisticated way.
Each issue of Elevate blends editorial storytelling with strategic positioning, aligning NextPage with the industry’s most relevant conversations. Featuring Q&As with industry experts, case studies from successful financial institutions, and tactical marketing advice, the magazine helps brand owners see what’s possible—while reinforcing NextPage as the partner to help them get there.
We’ve complemented the magazine with a multi-touch strategy that includes digital distribution, targeted outreach, and social promotion—creating a high-value marketing ecosystem that extends beyond print.
Awards
Results
- Dozens of qualified leads generated through the magazine
- Real connections formed between NextPage and prospective clients
- Gold Hermes Creative Award winner for 2025
- Elevated brand perception among financial marketers nationwide
- Strengthened NextPage’s role as a strategic marketing partner to banks and credit unions
In 2025, the Elevate program will continue to grow—expanding its reach, enriching its content, and further positioning NextPage as a trusted resource for innovation, inspiration, and strategic execution in the financial marketing space.