Narrative connections

Muscle Up

Muscle Up

Starting a fitness program is no easy feat. It demands sacrifices, like giving up pizza, going for a run, and doing a couple of sit-ups, all of which require time and an iron will. Building muscle and achieving fitness isn't just hard—it's a significant challenge. But what drives us to leave the comfort of our couch? Often, it's the sight of an expanding waistline or increasing blood pressure. Whatever the reason, the fear for our future typically gets us off our butts and motivates us to build some muscle.

Similarly, in business, dedicating all your energy to daily tasks while neglecting long-term strategies leads to stagnation. We often find excuses to avoid working out our brains through reading, attending thoughtful events, or engaging with peers. Yet, all of these activities can spark innovative ideas and foster growth. Our brain, our most crucial muscle, thrives on such challenges.

Hard challenges build strength and growth. While AI aims to simplify tasks, embracing the challenge of understanding it is crucial to enhance our cognitive capabilities. Our brains need to be stimulated, and the challenge of change can reveal hidden strengths and offer the chance to reassess our strategies. And before you interpret this message as a “get off the couch” plea, remember that you have faced and overcome challenges before.

Consider the rise in environmental awareness, which prompted many to re-evaluate materials and processes. This challenge, though daunting, opened doors to innovation and the adoption of sustainable practices, enhancing your brand reputation and likely, your clients’ trust. Those who adapted flourished, while those who didn’t may be obsolete.

Every challenge encountered by forward-thinking printers has been a lesson in resilience and adaptation. The digital media wave, rather than being a threat, was reinterpreted by many as a call to diversify and integrate digital solutions, marrying traditional and contemporary approaches to cater to a wider audience. Those who resisted were left behind.

Today’s challenge is no different. It’s time to get off the couch again and work out our minds. This moment offers unparalleled growth and learning opportunities. It’s a chance to exercise your independent will and evolve, or to remain stagnant and weaken.

Stepping away from the daily grind to absorb new ideas and exercise our minds is essential. Trying a new mental exercise might feel awkward at first, but it’s the first step toward building new strength. Leaders in print who view challenges as opportunities for progress not only become wiser and stronger; they steer their companies toward greater adaptability, innovation, and resilience.

I am proud to have put together an amazing lineup of speakers to help us get up and get smarter. The PrintSmart Summit is an excellent way to learn more about AI and build some new muscles. To secure your place among the industry’s pioneers, visit The PrintSmart Summit promises to be a great place for learning, along with unmatched opportunities to network with peers dedicated to the future of print. Whether you aim to broaden your knowledge, discover innovative solutions, or connect with fellow professionals, the PrintSmart Summit is the place to be. Let’s get fit—or shall I say smarter—together.

Picture of Mark Potter

Mark Potter

Founder / Consultant

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